Scaling B2B Software
    in the AI Era

    For more than 20 years I have been building and leading B2B software companies. As a founder with an exit, as CEO, COO and CCO. Here I write down what works when scaling in the AI era, and what does not.

    CEO · COO · CCOBoard & Advisory
    Dr. Oliver Gausmann – CEO and COO for B2B software
    Years of operational leadership
    20+Years of operational leadership
    to S&P Global
    Exitto S&P Global
    Post-merger integrations
    4Post-merger integrations
    Lecturing
    UZH · AugsburgLecturing

    Insights

    What's on my mind

    Perspectives from 20 years of B2B software, PE and fundraising.

    TOOLAI Cost Calculator: What does a completed task cost?

    Standpoints

    Three principles, one thesis

    For me, AI, regulation and growth belong together. Companies that think them together grow faster and safer. That holds for software companies as much as for established businesses that are making AI part of their core. From that follow three guiding principles: growth, speed, and defensibility.

    Growth

    Scaling mechanics

    Growth comes from the right mechanics. I start in the engine room.

    Go-to-market, pricing, sales motion, and the economics behind them.

    Articles on this

    Speed

    AI across the company

    Build the guardrails, then drive fast. In exactly that order.

    Governance as a speed lever. AI as a company-wide tool in engineering, service, and sales.

    Articles on this

    Defensibility

    Defensible Scale

    Scale only counts when it is defensible: workflow, data, distribution.

    Moats, workflow lock-in, and the investor lens on B2B software.

    Articles on this

    Track record

    Concrete roles, concrete companies.

    • COOCREATEQ AG
    • Managing Consultant (via E&P Consulting)Munich Re Group
    • Chief Commercial Officer (CCO)enmacc GmbH

    TALKS & TEACHING

    Stage, Lecture Hall, Boardroom

    SELECTED TALKS

    AI Agents, Vibe Coding and the EU AI Act
    BVMW Bayern · Online · Online Talk · 2026
    The Metals Trading and Price Reporting Marketplace of the Future
    SEAISI · Online · Online Talk · 2020
    Digitalization in Logistics: People, Processes, Technology
    SVG Saar · Saarbrücken · Keynote · 2019
    Banking Challenges in a Digital, Connected World
    Crealogix · Zürich · Keynote · 2019
    Digital Transformation in Logistics: More Success through Collaboration
    gwSaar / Saarl. Wirtschaftsministerium · Paris · Keynote · 2019
    Digitalization between Service and Sales
    Sparkassenakademie NRW · Dortmund · Keynote · 2018

    References

    Selected clients

    ABOUT ME

    Just do it. Now.

    Dr. Oliver GausmannOliver Gausmann in the cockpit, headset on

    I'm an entrepreneur. That's what I've been in every mandate and every role, in startups, scale-ups, and corporates. The title changes. The mindset stays.

    Getting on top of new topics fast, finding the screw in the gearbox and loosening it. That's what drives me. Growth gets less of a head start today than it did five years ago. Less room, more discipline, faster decisions. That's exactly when I get the call.

    In the gliding club, the bricklayer flew with the professor, and they sat at the same table that evening. That's where I learned early that substance beats hierarchy. Today I fly actively, PPL(A) with night and seaplane ratings. When the horizon disappears, you rely on your instruments, structure, and training. That's how I run companies.

    I've kept that technical depth through every phase and pass it on today at the University of Zurich.

    Doctorate in information systems from the University of Augsburg, summa cum laude. Lecturer at the University of Zurich.

    THESES

    Nine pointed theses. Disagreement welcome.

    From practice, sharpened in articles and conversations. Every thesis comes with a resolution, many with an article behind it. If you disagree, that's exactly what the button is for.

    01

    Everyone wants to go fast with AI. Building the road is somebody else's job, apparently.

    Resolution

    Productive AI use takes more than ambition and investor pressure: processes, data, guardrails. First the road, then the speed.

    02

    More sales pressure is the most expensive answer to a mechanics problem. The world doesn't need more sales slop.

    Resolution

    When positioning, pricing, and sales motion are off, more hunting only makes the damage faster. I start in the engine room.

    03

    Hiring three more hunters is the 2019 answer. The cheapest sales rep in 2026 is your product.

    Resolution

    Partners, product, and price beat direct sales more often than most plans admit. Three levers, tested in three mandates.

    04

    AI without context is like skiing in summer. You can, but you really don't have to.

    Resolution

    Without your own data and workflows, every model stays a party trick. Context is the slope.

    05

    AI is a tool, not a product. Your painter doesn't sell you the brush either.

    Resolution

    What gets paid for is the painted house. If all you sell is the brush, you're a commodity within six months.

    06

    Software that's just a pretty window onto someone else's data has an expiry date. MCP just moved it up.

    Resolution

    Open protocols talk to the data directly. The moat moves into workflow and data ownership, and valuations follow.

    07

    Go ahead, keep banning AI. Do you really think the kids don't know where the sweets are?

    Resolution

    Your team is using AI already, with or without approval. The only question is whether anyone is watching.

    08

    Nobody ever got fit from a gym membership alone. The ChatGPT license works the same way.

    Resolution

    70 percent of the value sits in reworking how people work. The license is the membership card. The training starts after.

    09

    No AI is going to steal your deal. The competitor who uses it more consistently will.

    Resolution

    It's a Red Queen race: standing still means falling behind. For software vendors, twice over.

    Which thesis is missing? Send me yours.·Or book 30 minutes directly.

    Convios & Ventures

    The thinking lives here. The execution is called Convios.

    Both happen at the same desk: operational leadership roles and board work, AI adoption and software governance for B2B companies and their investors.

    CONVIOS

    My company · since 2006

    Operational leadership roles as CEO, COO and CCO, board work, value creation and governance. For established B2B companies, software scale-ups, and their investors.

    convios.com →

    ETHENIOS

    Own B2B SaaS Venture

    B2B SaaS platform for AI-powered compliance management. EU AI Act, DORA, ISO 27001 modeled as structured data. Built with own engineering team in India. Currently in development.

    ethenios.ai →

    Teaching

    University of Zurich · Augsburg

    Lectureships on growth strategy and applied AI systems. Executive sparring via Convios.

    convios.com →

    Contact

    The shortest path is a conversation.

    Feedback on an article, sparring, a concrete situation in your company: write to me, or book 30 minutes directly in my calendar.

    Convios GmbH · Bischof-Riegg-Str. 19a · 86899 Landsberg am Lech · Germany